18 Jun The #1 Mistake Most Agents Make With a Chime Site and How to Fix It So You Can Get More Listings

If you’ve been using Chime for a while, then you are probably already familiar with its features, including some of the technical ones, like Smart Plans and the AI Assistant. Still, there might be some mistakes that you’re making which are holding you back from having more listings.

In this episode, we’re talking with Bryan Short, who was last with us on our episode on Google PPC. He’s here to point out a major mistake that most agents make with Chime and how to fix it.

In a nutshell, the number one problem is not making your Chime site compelling or convincing enough for sellers to see you as a listing agent. You may have the best sales track record in the world, but if prospective clients are not seeing that on your website, clients may see you only as a buyer’s agent.

You see, when prospective sellers are looking for an agent to handle their business, they feel out the agent by looking at their website. They’re looking for credentials or evidence of success- if you tell them that you have an excellent track record as a seller’s agent, they’re going to look for anything that proves it.

How can you expect them to use you as an agent when they can’t find any record of your work?

Bryan also gives us a list of questions that potential clients want to know as soon as they get to your website. These include things like how long you’ve been an agent, your list to sales price ratio, other people’s feedback about you, your fees, and so on. These are the first things on clients’ minds when they’re looking for an agent, and if they don’t get answers right away their perception of you can turn negative fast. They might even think that you have never sold a single house.

Another thing that agents should have on their websites is a video. Now, you don’t need to go out there and hire the most expensive marketing company to make a promotional video for you. Still, you have to have something easy to look at, making prospective clients feel good and at ease about hiring you.

If you have a Chime site, you’re probably familiar with the editor. You can use it to display reviews on your site without needing to code the whole thing from scratch. Make sure to increase the number of reviews displayed. You may have sold 50+ homes, but if there are only three reviews showing up, potential clients checking out your site might think you’ve only sold three!

The goal is to let the prospective client see you from the best angle possible at first contact. Anything worth bragging about or anything that can boost your credibility simply must be on your website.

These are just a few of the tips that Bryan gives in this 47-minute video, which is absolutely loaded with the best content marketing tips for your Chime site.

See how Chime makes website and content creation so much easier? If you want to increase your number of listings by having a great site too, get your free Chime demo right here!

Brett Baker has been ranked as on of the Top Agents 250 agents in the Country by Real Trends and the Wall Street Journal. He has since retired from real estate and now volunteers his time and energy on helping agents just like you close more deals and do more business through public speaking and a whole host of webinars. He is a lead generation and conversion expert and has helped tons of agents refine their lead generation and conversion using human factors and his “runway out” conversion process. Brett has used literally every CRM in existence, and is a huge proponent of Chime due to their use of Artificial Intelligence.

Tristan Ahumada teaches and speaks throughout the year at different events, to small groups and larger groups of up to 20,000 people. Tristan teaches how to have a higher lead conversion through long-term follow-up and building deep relationships with clients. He is the creator and co-founder of the largest closed facebook Real Estate group in the United States, Labcoat Agents.

Randy Carroll is a Strategic Partner and Channel Manager at Chime Technologies. Randy has been in the real estate SAAS space since he graduated from Lenoir-Rhyne University with a Broadcast and Electronic degree and a Business minor. Randy loves food, so usually there will be a food related topic in any webinar he’s a part of. He knows how to ask the tough questions, dive in deep to help unpack complicated topics, and find the answers that his viewers are looking for.